Ogooglebar or “ungoogleable”

When activities in Sweden gains a global interest I must of course comment on it so here goes.

In Sweden we have something called “Språkrådet” (Language council of Sweden). Each year they put together a list of new words in the Swedish language and 2012 contained the word “ogooglebar”. O is used as a prefix similar to non/not/un, google is of course Google and bar is a suffix roughly translating to able or doable. Which gives us, ogooglebar=ungoogleable or as the word is used, describing something as non-searchable. Or at least without any results.

Problem is that the language council defined that a search engine wouldn’t find any results for such a term. Key here is “search engine”, not specifically Google. It doesn’t seem like Google had any problems with the actual word (why would they?) but the definition. Reason is fairly simple if I understand basic trademark legislation right.

If Google becomes synonymous with search engine, other companies may use Google as a term, even in marketing. We’ve seen this before with Xerox, Aspirin and many other things/brands. That’s why…out comes the lawyers.

Funny thing though… The language council figured that they have better things to do and removed the word instead of changing the definition in accordance with a company’s wishes. The result is world wide spread of the word and story. Oopsie.


Lesson for Google: People may frown at the use of lawyers and find your actions a bit silly, even if your request isn’t that strange to begin with.

Google releases new app – Keep

Yesterday evening Google released a new app they call Keep. We could almost call it two since it comes with a web interface for desktop as well.

According to the presentation Keep aim to replace the post its on your desk, screen, fridge and so on. Quick note taking, ability to dictate and save pictures complete with a lock screen widget. Not bad! But hardly the first version of it either. I’m guessing that the question is whether or not they manage to attract user from other services like Evernote or Catch.
Keep is simple and beautiful (imho) with a lot of nice colour :-)

It does however lack a lot of the more advanced features of e.g. Evernote. You can’t share natively (and obviously not collaborate) a note, instead you use the built in Android sharing. This works, but when something is shared the information is taken out of the app/service. You can also use it as a task manager with check boxes but it will not sync with Google Tasks.


Overall I feel like it should be considered part of Drive but with it’s own app, a way for Google to broaden the possible ways to attract new users.

It’s a nice app but at this time I’m surprised that it’s not more tightly integrated with the rest of Google services. A reminder will often need an alarm, but no connection to neither Google Calendar or Android alarm (and no alarm of its own unless I’m blind). The lack of integration with Tasks also bugs me a bit. I can’t see any reason for both to exist so likely we will see an end of Tasks but that means (I hope!) adding Keep to Gmail, and changes to the almighty webmail service is not taken lightly in Mountain View. On the other hand that’s what I thought about G+ messenger and Talk as well, instead they’ve added a third chat in Drive :-) We’ll see if the rumours of “Babbel” holds any truth…not one day too early if you ask me!

Note that there is no official Tasks app today despite broad usage, instead people have  turned to 3rd party apps like Astrid, GTasks or my personal favourite Any.Do. Interesting that Google now adds tasks to another app instead which allows them to somewhat change their previous deciscion to just go for a webbapp.

Another thing that doesn’t matter to me but will surely annoy some people is that it choose language based on phone language, this is a neat default setting but I should be able to change it. Simple setting and everyone is better of with it. Many users have a need of different languages in different apps.

Official app, of course there will be a lot of users. It’s good at what it does and looks sleek and Googly but at the moment I don’t see much more than potential.

Google Reader shutting down


Yup. Google Reader is shutting down (Official Google Reader Blog). not very surprising. Back in October 2011 Google started nudging the user in away from the platform by removing some social features (Same blog back in 2011) and then with Google Currents (that can use your GReader feeds) indication turned to big signs.

I’m not a huge RSS user anymore, I find enough reading through other social networks like G+, Twitter and Facebook. If you still are, everyone is talking about Feedly today. I took the opportunity to install the app and migrate my GReader feed, very simple and they even wrote a blog post aimed at all the newcomers :)

I like it so far! Then it’s just that small problem of time to read more…
Oh, and the irony that I crosspost this in Google+ since there is no good way to feed it in there is not lost on me. :-)