I morse var jag hos Aftonbladet Morgon och pratade teknik. Vi hann med att utfärda en varning för att uppdatera din Iphone, prata om Microsofts nya HoloPortation samt en del om ett forskningsprojekt från Stanford. AI:n som ska lära sig identifiera sexuell läggning kommer jag återkomma till men redan nu kan ni se klipp från i morse. Alltid roligt att vara med och idag var det riktigt bra ämnen!
As a Swede, Spotify is, of course, my primary music source. This is the case for just about everyone you’ll meet here. The reason varies of course, but early availability in Sweden (compared to other music services), great range of Swedish music, and nationalistic pride, are my guesses to what a survey would say. Based on this we tend to overestimate both the size and impact of Spotify, which is why I find it so interesting now that Apple Music is launching.
With a pre-installed app shipped with every iPhone, together with the credit card information of the user, Apple Music will be only one click away for almost every iPhone user. This is the big leverage that Apple has, because the claim that Music will change music as we know it, is nothing more than marketing in my opinion. With this Apple is playing catch-up, not launching a revolutionary service. The harsh truth though is that Spotify is tiny counted in users compared to sold iPhones which means that even if a very small percentage takes the offer of three free months… Apple will be back as a dominant force in the music business shortly.
So what speaks for Spotify? The users they have might not be to keen to switch to a service that is possibly as good, exporting playlists isn’t that fun. There’s also the always present “comfort” of what you already know, people in general are not too fond of change, on the other hand if it’s easy enough to switch that might balance it out. One interesting thing that many observers seem to forget is that this is not the first major player to take a stab at Spotify. Google launched its own streaming music service with much of the same fanfare and talk of revolution a couple of years back. Ships with many Android phones, have a lot of credit cards on file but…I know of very few people in the US or otherwise that use it as their primary service. Apple is more of a brand when it comes to music and has a stronger eco system, so in my opinion they will be a stronger competitor than Google but it’s interesting how comparable their entry on the streaming music market was.
Time will tell, but my feeling is that Spotify will live on (or be bought, Google? Yahoo? Who knows.) for the foreseeable future but will have a much harder time continuing to grow.
If you understand Swedish you can see me talk about this on Aftonbladet Morgon here: http://tv.aftonbladet.se/abtv/articles/81570
There’s been a whole lot of talk about smart watches the last few years and with Apple Watch finally entering the market, the tech industry has clearly put some action behind the words. But will consumers buy? I talked a little about this on Aftonbladet Morgon a while back (in Swedish though) and will take this opportunity to elaborate a little more since I’ve now been using an Android Wear watch for a year.
In one way, this early generation of smart watches has three main use cases. Health apps, using sensors like gyroscope and pulse meters to track health and activities. Which is nice but I think we still have a lot more to look forward to here (battery life also limits the usefulness). Second use case would be the “second screen”, surfacing information from your phone, whether it’s your next navigation instruction, calendar appointment or active notifications. This is actually what I tend to use the most. I can more easily dismiss notifications that are less urgent without taking up my phone, and let’s be honest, risk getting a little bit stuck in my Instagram feed. The same goes for info I get from Google Now, weather, travel times etcetera. A small convenience factor but I really like it in all its simplicity. Warning though, you’re not the least more polite when you keep glancing at your watch instead of at your phone. Douchy behavior is douchy no matter what technology you use. The last use case is what I’d say holds a lot of promise, but doesn’t do that much for me today, and that is actually letting the watch run its own apps. Apple watch has some browsing, I do use some voice search for things I know have one single answer (e.g. how old is Barack Obama?) and I don’t think I’ve set a single reminder or timer on my phone since October, almost. But today that is very basic functionality and so far I’ve not been tempted at all to read more than a news flash on that small screen.
So that’s my usage, but will people outside of gee, oh tech enthusiasts buy them? I’d say we’re getting there. The models available now don’t do enough, costs too much, and battery life is too poor for people who don’t put extra value on being first (though, judging by comments on YouTube and Instagram a lot of people seem to like being first ;) As it is right now, most customers will get almost as much out of a health band like fitbit or jawbone for way less money.
For the curious, I’m now using a Moto360, first was a LG G Watch.